Top 10 Reasons to Have an Ezine

1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
   
2. Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
   
3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
   
4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into 'silent salespersons'– driving traffic to your website and building your lists around the clock.
   
5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
   
   • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
     
   • If you optimize your article placements, you will not only make your website 'meatier', but you'll also bring new traffic from the search engines.
     
6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a 'Letters to the Editor' column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It's also great for relationship building!
   
7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you'll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
   
8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it's okay to forward your newsletter to anyone they'd like. In addition, it's important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, 'Get Your Own Copy of XXXXXX', with a link to your squeeze or opt-in page is all it takes!
   
9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you'll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
   
10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!
    

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How To Use a WordPress Blog To Enhance Traffic To Your Website

WordPress blog can be installed easily in any website and it can be used to drive traffic by writing useful posts that contain relevant information and relevant business key phrases. As we use a blog in our websites to update our prospective and existing customers about our products and services, we can also use it strategically to enhance traffic to our websites. 

WordPress blog is very easy to install in your website. You or your web designer can customize it as per your specific needs. The WordPress admin interface is so handy to use that it hardly takes few minutes to write and publish a new post. But it is important to know how to use your blog for search engine optimization and to drive traffic to your website. 

Four important things you need to show on your blog are recent posts, archives, categories and comments. Every new post you generate through the WordPress admin must be done strategically as search engines consider it as a new page on your website with a distinct link. Hence, it is vital to understand the importance of the title you select for your blog post. You can easily customize the titles of the posts in WordPress blog in a way that only title comes in the new post link and not the date or category of posts. You can even include business key phrases in the title of the post. For this, you must write a post that contains useful information on the services or products you want to promote. Title must be selected accordingly. 

As it is not easy to update content on your website regularly, writing new posts serve that purpose. You can target new keywords through the blog posts. What you need to do is to write relevant content including these keywords and link them with the appropriate page of the website. It serves dual purpose. First, you help your customers to know more about the services you provide and second, you make search engines to see the appropriate interlinking with targeted keywords on your website. You can also target long tail keywords through blog posts as it is not easy to target these keywords through main pages of your website. This way you can drive traffic to your website through WordPress blog. 

Try a WordPress blog to drive traffic to your website through strategic writing in your posts and to keep your targeted customers updated through relevant information about your products and services.

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How To Increase Blog Traffic: 5 Easy Steps to Stardom

You've been working hard on your blog, you feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver!

1. Be Strategic About Your Content

If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before - the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.

The most successful content is the kind that meets a specific need. Think about your audience and what they love. Content these days almost always falls into one of two categories: cool and funny or useful and educational. Choose either and you’re probably off to a good start. 

If you need ideas, check out Quora and see what questions are being asked that relate to your industry subject. Also try using Buzzsumo to see what others have written about in your field, then make something even better. Or use one of these eight handy blog topic generators.

When it comes to content style, shoot for shocking statistics, beautiful infographics, and rich storytelling via video. Create stuff people want to link to and share.

Create Evergreen Content For Your Blog 

Try to make sure that most of your content is evergreen. Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant. For example, a post about this year’s Oscar nominations will become useless in a few months time. A post about the greatest movie classics will continue to be relevant over the years, making it evergreen. 

Crafting Kickass Headlines

As a blogger, you should always ensure that you’re creating irresistibly awesome headlines. Your headline is what gets visitors to your site and captures their interest.

Some even suggest that your headline is more important than your actual post! If you have a great content piece hiding behind a shabby headline, it’ll die a quick death. Appearances are everything, and just as you wouldn’t show up to a wedding wearing your stay-home-sick clothes, you can’t rely on lackluster headlines to promote your blog posts.

Don’t be afraid to experiment with different headlines. Share your post multiple times with different headlines and see which style works best.

Create a Newsletter To Showcase Your Best Blog Posts

Promotion needs to be a big part of your content strategy, so that your hard earned blog posts drive that traffic you so desperately desire!

One quick and easy way to start driving more traffic to your blog is to start collecting emails for a blog newsletter. Once you’ve captured those contacts, you can send them weekly or monthly emails featuring your best posts, bringing already familiar visitors right back to your website. Since these users are already comfortable with your blog, chances are they might explore a bit more on their next visit. Who knows what they’ll find?

2. Don’t Fear the Keywords 

If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right. More than fine  - it’s wonderous! You get targeted traffic from Google, and users find the information and answers they’re searching the web for.

So go ahead, shout it from the rooftops, “I care about keywords!” Be loud and proud my friend.

They key thing to remember with SEO is all good things in moderation.

Use keywords in your context text? Yes!

Use keyword stuffing to saturate your content completely with search queries? No.

Link to other related blog posts you’ve written on a specific subject? Yes!

Include so many links that every other sentence is dotted with blue hyperlinks? No.

Let keywords influence your outline and help conceptualize your post? Yes!

Put keywords and search bots before user experience? No!

Google drives billions of searches a day. Trust me, you want to use keywords to get a piece of that pie. 

 more please!

With more sites and advertisers online than ever before, all competing for the most popular keywords, how do you stand a chance of competing? Long-tail keywords of course!

Why Do Long-Tail Keywords Matter for Bloggers?

Long-tail keywords are search phrases composed of 3+ keywords. They’re easier to target long-tail keywords (and cheaper when it comes to PPC) because there is less competition for these phrases. Targeting long-tail keywords is really your only chance of getting a top SERP spot in Google.

 Long tails are cool. They’re also fire types.

For example, maybe you’d love to rank high in Google for “health food” because your business is a health food store. Well fat (or slim) chance of that happening – “health food” is a pretty competitive term. However, if you focus instead on “health food meal plans” or “health food on a budget,” your chance of ranking for those longer keyword phrases is tremendously higher.

SEO for Bloggers: Finding Long Tail Keywords

How do you brainstorm these awesome long-tail keywords? Start with Google. Begin typing in a phrase and see what Google’s auto-complete suggestions are. Make note of the “eureka!” suggestions.  

Next, put a few of those terms into Google and scratch down some Google’s related search suggestions (you’ll find them towards the bottom of the page). 

Next, take all the long-tail phrases you’ve come up with and put them into the Google Keyword Planner.

See which phrases drive the most traffic (also take a look at other keyword phrases Google suggests) and siphon out the ones with high search volume and low competition. Those are your gold nugget long-tails! Try to create content targeted around those keywords.

SEO Wordpress Plugins for Bloggers 

There are some great wordpress plugins designed to help bloggers with SEO. They make it easy to set up your URL slugs correctly, help you craft perfect meta descriptions, setup sitemaps, and aid you in navigating other SEO technical bits that may not come naturally to bloggers.

Two favorites are:

• Wordpress SEO by Yoast
• All in One SEO Pack

3. Find Your Flock: Hunt Down Your Audience’s Nest

When it comes to promoting your blog, it’s essential that you’re strategic about where you spend your time. While it’s nice to establish your presence across a range of social networks, you’ll quickly burn out trying to excel with every social site.

Dip your feet and see which social networks work best for you. Is your blog heavy on the visuals? You’ll probably want to set your sights on LinkedIn. Is your blog catered more towards nerd culture? Find the right subreddits and you could strike it big. 

If you’re looking for seagulls, you go to the seashore. To drive blog traffic, you need to go to where your flock hangs out. Know where to find your bird of a feather. Understanding your audience is also key for building strong referral links from relevant websites.  

Use Google Analytics to see which websites are driving the most referral traffic. Find the forums and sites your target audience visits, and get active. Engage in discussion and post links or blog comments when appropriate. This is big – you can’t come off as spammy. You need to be seen as a valuable member of the community who is sharing something of merit. If someone mentions needing advice about scheduling healthy meal plans for each week, go ahead and point them to your resource! If they’re discussing their struggles in mastering the fine art of clowning, you can probably move along.

Once You’ve Found Your Family, Go All In

Once you’ve discovered your key networks, make those your focal point. Neil Patel points out that Upworthy, in addition to utilizing curiosity-focused headlines and emotional content, also limits the number of social sharing buttons they have on a given page.

The choice paradox shows that too many choices can overwhelm and stress users. While we may assume more choices are better, studies have shown that most individuals are happier with a few different options, rather than hundreds.

Upworthy only has two share buttons – Facebook and Twitter. Consider limiting your social sharing selection to the sites you get the most leverage out of.

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Best way to get Traffic

Many people have problems with driving traffic to their website, but its bec they are doing it all wronge. You have probl used google to find your traffic but google is not the right way to drive traffic to your site. Google do just dont have the system to drive the traffic you need to your site, they can not target the group of people you would like to visit your site everyday.

I will personally say that Facebook is the best way to drive traffic both to your fan page and website. Facebook let you send the traffic to your website or fan page and you can choose what age they shall be to see the advert.

 With facebook can you get your advert seen by 100,000 people for $20 but that is only for seeing your advert. you can also choose to take pay per click so you pay per person there click your advert on facebook.

Facebook is the new traffic source for your website.

This way can also be used to affiliate marketing.



I hope you could use this infomation !


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